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| photo credit: The Marketing Sage |
Dusk
blanketed the sky as I drove toward the local carry-out pizzeria. The bright
light inside drew my attention. Customers sat along the windowsill waiting for
their orders, while others stood in line to place an order. I inched through
the door and squeezed in line behind the last person.
My teen son
called and asked if I would bring a pizza home while I was out. I agreed, but
only if I didn’t have to wait for a special order. Then I saw the storefront
full of customers. From the other end of the phone, my reassured me that what
he wanted wouldn’t take long. I relented.
“Tell me
what you want,” I said.
“Get me the
Extra Most Bestest.”
“The who?” I
could not have heard that correctly.
“The Extra
Most Bestest.”
“Are you
sure they have something called that. Don’t have me going in there sound
foolish.” I was not convinced of the name.
When my turn
arrived, I leaned and whispered to the cashier, “Do you have something called
the Extra Most Bes…something?” I almost bit my tongue trying to pronounce the
darn thing.
He smiled at
me and said, “Yes.”
The cashier
retrieved the pizza from the warming spot and handed it to me.
“Most
Bestest” that cannot be grammatically correct!! But who am I to judge. There is
such a thing as poetic licensing. And this is something that can be done with
marketing.
I’d be
curious to know what the analytics are on this marketing. Who is the target
audience – young adults, kids? I asked my son what makes this pizza rise above
the rest. He said it has more (extra) toppings for only one dollar more.
So there you
have it. You can play with grammar as you please when it comes to marketing. If
it’s working for you, take it and run with it.
Have you
experienced any lessons involving grammar?
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