“Ma, the
weed man stopped by today,” my son yelled.
“What?!”
“The weed
man. He left a note on the front door.”
When I
entered the room where my son was perched on the couch, I understood with
clarity what he was talking about. In his hand was an advertisement with the
tag line, “weed man, we care for your lawn.”
The “weed
man” was a local lawn care service specializing in weed control fertilization
and pest management. It was not a man selling marijuana for medicinal nor
pleasurable purposes. The weed man had my attention. I was impressed by his
marketing.
How often
have you bought a product or service because you liked the way it was
presented? Here’s what I learned from the weed man’s marketing…
·
The
name of his business was unique, attention grabbing, and memorable. His
advertisement was a door hanger that served as his calling card, it was
colorful and eye catching as well.
·
He
has a product for which there is a demand.
·
A
personal touch is always appreciated. The weed man did not make a cold contact
by calling on the phone to offer his service. He came to my front door to
introduce himself. Even though I peaked thorough my blinds, not wanting to open
my door, I still applaud the effort he put forth.
My teen son recently
had an interview to work with a lawn care service. It wasn’t with the weed man,
but I reminded him about good customer service and marketing his product.
What do you
view as good marketing?
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