“Ma, the weed man stopped by today,” my son yelled.
“The weed man. He left a note on the front door.”
When I entered the room where my son was perched on the couch, I understood with clarity what he was talking about. In his hand was an advertisement with the tag line, “weed man, we care for your lawn.”
The “weed man” was a local lawn care service specializing in weed control fertilization and pest management. It was not a man selling marijuana for medicinal nor pleasurable purposes. The weed man had my attention. I was impressed by his marketing.
How often have you bought a product or service because you liked the way it was presented? Here’s what I learned from the weed man’s marketing…
· The name of his business was unique, attention grabbing, and memorable. His advertisement was a door hanger that served as his calling card, it was colorful and eye catching as well.
· He has a product for which there is a demand.
· A personal touch is always appreciated. The weed man did not make a cold contact by calling on the phone to offer his service. He came to my front door to introduce himself. Even though I peaked thorough my blinds, not wanting to open my door, I still applaud the effort he put forth.
My teen son recently had an interview to work with a lawn care service. It wasn’t with the weed man, but I reminded him about good customer service and marketing his product.
What do you view as good marketing?